Freshjive will be dropping all forms of logo placement and branding on their entire collection. I think this is a bold idea that should be emulated throughout the industry. Consumers don't want to be walking billboards they want to wear clothes that are a reflection of their personalities. Maybe that's why polo shirts have not changed in the last 83 years because designers use them as marketing tools instead of staples of their collection. Ask yourself are you wearing that shirt because of the name or because it reflects you?
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